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FB & Insta Ads for Cosmetic Products

FB & Insta Ads for Cosmetic Products

 Sales generation via website using Facebook/Instagram ads Conversion Campaign and retargeting campaigns. 

About Project

  • Site: According to the non-disclosure agreement, we are not allowed to mention the client’s company name
  • Time of advertisment: 01.03.2020 - 10.07.2020

Short about Client

  • Field: Cosmetic Products
    Region: Europe

    Reason of application:
    The company was at the scaling stage, looking for new traffic sources for sales generation (mostly b2b segment) in different parts of Europe.

Set Goal

Sales generation via the website using Facebook/Instagram ads Conversion Campaign and retargeting campaigns.

Marketing Solution

Promotion strategy

  1. Facebook pixel installation on the website
  2. Audience test and analysis
  3. Launching a conversion campaign
  4. Launching retargeting campaigns

Ad campaigns results

Amount spent: $13,161

Purchases: 531

Cost per purchase: $16,76

Purchase Conversion Value (Profit): $471,166,93

Net profit: $38,321

Return of investment (ROI): 291,1%

FB ads ROI

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