SEO for Cosmetic e-Commerce (B2B)

Before the cooperation with us, the client did not work on SEO promotion. However, he was aware of the peculiarities of the service and the price range on the market.

1. The growth of search traffic to the site 400+ per month during the first 6 months.
2. The growth of search traffic to the site 1500+ per month during the first year.
3. The growth of search traffic to the site 2500+ sessions per month in 2020.
4. The growth of traffic to the site for +300% for 2020 compared to 2019.
5. The growth of traffic to the site for +50% for the month compared to 2019.

We have conducted a previous SEO audit of the website, analyzing the software part from the point of view of SEO, and detected the following issues:

• Pages technical doubles and redirects;
• 404 errors;
• Absent and not optimized meta tags;
• Absence of the textual content;
• Mistakes in the H1 titles and priority of their placement;
• Problems with the internal linking and broken links;
• Incorrect work of the search feature on the site;
• Not valid specification of multilingualism feature on the website;
• Microdata formation errors;
• Large size of the images (more than 100kb) and absence of alt attributes for them.

We have presented technical requirements to correct the above-mentioned errors. Also, we have offered a package of services for the improvement of the Search Engine ranking of the website.

We have implemented changes to fix technical errors. Analyzing the segment, we have determined the target pages for promotion, optimized meta tags, and wrote unique texts for the website. We have also selected thematic platforms from which got the backlinks.

During the first six months of works, we managed to reach a considerable traffic growth from the organic channel, compared to the raw data. If to consider in terms of months, the situation is as follows:

In general, during six months from the start of works, we have achieved traffic growth compared to the last year and reached an increase of organics for +53,24% in a month compared to the analogical period of the previous year.

The chart shows monthly traffic dynamics from the Organic Search channel *taking into account seasonality:

Chart 1

Goal 1: The growth of search traffic to the website 400+ sessions per month in six months – done!

We have reached 700+ sessions per month for 6 months.

1. Conducted internal woks to improve the website’s usability;
2. Added online consultant and ‘request callback’ form for fast interaction with the customer;
3. Modified the website’s structure and added to the menu category ‘Product category’ separate categories ‘Special Offers”, ‘Brands Catalog’, ‘Manufacturers’;
4. Added a block with the advantages to the main page;
5. Changed the profile’s header;
6. Put the block ‘The Best Products’ with categories ‘Top Seller’, ‘Latest Products’, ‘On Sale’ on the main page.

The chart shows monthly traffic dynamics from the Organic Search channel *taking into account seasonality:

Chart 2

Goal 2: The growth of search traffic to the site 1500+ sessions per month during the year – done!

We have reached 2000+ sessions per month till the end of the year.

During 2020, we didn’t relax our efforts, and if to compare the results on the 1st of November with the last year, the data is as follows:

The chart shows annual traffic dynamics from the Organic Search channel:

Chart 3

Goal 3: The growth of search traffic to the site 2500+ sessions per month – done!

We have reached 5500+ sessions per month till the end of the year.

The screenshot shows data from the Analytics, where considerable organic traffic growth during 2020 compared to the analogical period in 2019 is evident:

Goal 4: The growth of traffic to the site for +300% for 2020 compared to 2019 – done!

We have achieved the growth of organic traffic for +400% during 2020.

The chart shows monthly traffic dynamics from the Organic Search channel compared to the last year *taking into account seasonality:

Chart 4

Goal 5: The growth of traffic to the site for +50% for the month compared to 2019 – done!

We have achieved the growth of organic traffic for +170% during 2020.

Combining the knowledge of the website promotion in the search engine with analytics, technical optimization, and close cooperation from the site of the client and company, one can always achieve better results than you’ve set at the beginning. The search engines’ algorithms and requirements for the website are getting stricter every year. That is why to reach the set KPI, you should be more resourceful and agile. A satisfied client is our main achievement. This case is a prime example of the coordinated work of the company and the client.