Seo for Cosmetic Company

First of all, we developed offline and online marketing strategies for the brand’s promotion. We achieved the result after the following actions:

• postcards;
• crowd-marketing;
• Google Ads;
• Facebook and Instagram ads;
• banner ads;
• guest posting.

At the same time, our SEO-experts developed strategies for organic search engine promotion. The first steps were:

1. semantic core generation and clustering;
2. competitor analysis and building a list of possible fixes to increase the website’s conversion;
3. writing technical tasks and fixing internal technical errors;
4. internal SEO website optimization analysis;
5. fixing all previously mentioned problems;
6. competitor content analysis and building technical tasks for copywriters;
7.  anchor list creation and linkbuilding.

The results and dynamics of site traffic growth after the first 5 months of promotion and marketing campaign are demonstrated below:

The dynamics of quarterly growth is demonstrated here.

Here you can see a percentage increase in traffic over 5 months. The traffic growth is 611%:

The fourth diagram demonstrates the increase of clicks and search snippets rates:

The click-through rate of search snippets was increased after such actions:

• microdata implementation for products which had high rating in search snippets;
• products meta titles rewriting;
• writing quality and appealing product meta descriptions;
• increasing positions of relevant key queries.