First of all, we developed offline and online marketing strategies for the brand’s promotion. We achieved the result after the following actions:
- Google Ads;
- Facebook and Instagram ads;
- banner ads;
- guest posting.
At the same time, our SEO-experts developed strategies for organic search engine promotion. The first steps were:
- semantic core generation and clustering;
- competitor analysis and building a list of possible fixes to increase the website’s conversion;
- writing technical tasks and fixing internal technical errors;
- internal SEO website optimization analysis;
- fixing all previously mentioned problems;
- competitor content analysis and building technical tasks for copywriters;
- anchor list creation and linkbuilding.
The results and dynamics of site traffic growth after the first 5 months of promotion and marketing campaign are demonstrated below:
The dynamics of quarterly growth is demonstrated here.
Here you can see a percentage increase in traffic over 5 months. The traffic growth is 611%:
The fourth diagram demonstrates the increase of clicks and search snippets rates:
The click-through rate of search snippets was increased after such actions:
- microdata implementation for products which had high rating in search snippets;
- products meta titles rewriting;
- writing quality and appealing product meta descriptions;
- increasing positions of relevant key queries.