A strong online presence is the key to the success of every contemporary business. According to recent statistics, an attractive eCommerce store (or an online store) has the power to boost the business to a completely new level.
And here is where Shopify and Shopify Plus come in. With the help of these eCommerce platform solutions, you will be able to build your own Shopify store and, therefore, substantially increase the online presence of your business.
But what exactly is Shopify? What is the difference between the basic Shopify and the advanced Shopify Plus? And, finally, which option will be the best for your business? Let’s figure it out together right away by going through this article!
General Information on Shopify and Shopify Plus
Above anything else, let us check out the general information on Shopify and Shopify Plus. Below, you will find the definition of both Shopify and Shopify Plus, as well as a description of their key features.
Shopify is an eCommerce platform that might be used by a business or an individual to create an online store and sell online. With its help, it becomes possible to adjust your online store according to your individual needs, starting from the modification of storefront design and ending with the change of checkout page.
While Shopify Plus, in its turn, is an updated version of basic Shopify (or, in other words, advanced Shopify). Both Shopify and Shopify Plus have similar basic eCommerce features. At the same time, however, Shopify Plus also has refined features for the management of eCommerce businesses.
Below, you will the list of key features shared by Shopify and Shopify Plus. Check them out to know what to expect from both of them.
#1. Storefront Design
Both Shopify versions (the basic and the advanced) offer a wide range of customizable templates for the creation of visually attractive storefront designs. In other words, a Shopify store can be easily modified in accordance with your brand’s unique style.
#2. Product Management
Shopify and Shopify Plus give their users an opportunity to add, edit, and organize the products available in their eCommerce stores in an easy way. Moreover, it is possible to manage different sizes and colors of product variations in the two Shopify plans.
Not only easy product management but also comfortable inventory management is available in Shopify and Shopify Plus.
#3. Order Processing
Order tracking, customer communication, and order fulfillment are integral parts of the Shopify flow. Therefore, order processing is one of the most important features that make Shopify and Shopify Plus so beloved by numerous eCommerce brands.
#4. Payment Gateway
No matter whether you are using a basic Shopify plan or an advanced one, feel free to take advantage of various payment gateways. In other words, the two versions of Shopify allow your customers to choose the most convenient payment method at the checkout page of your eCommerce store.
With the help of Shopify and Shopify Plus, you will be able to take advantage of numerous security features (such as SSL certificates) in order to create secure transactions and protect customer data. It makes Shopify stores exceptionally secure and, therefore, trustworthy.
#6. Mobile Commerce
It is also worth mentioning that an eCommerce website created with the help of Shopify and Shopify Plus is fully mobile-responsive. In other words, both versions of Shopify are going to provide your customers with a seamless shopping experience on mobile devices (like smartphones or tablets).
#7. Additional Features
Apart from the above-mentioned features, Shopify and Shopify Plus offer a wide range of advantageous custom apps for a seamless customer experience, a better understanding of customer behavior, and a higher rate of customer retention.
Comparing Shopify vs. Shopify Plus, it is worth mentioning that both of them possess the above-mentioned features. At the same time, however, Shopify Plus also has additional features, such as a dedicated account manager, the possibility to set up twenty locations for multiple stores, unlimited user accounts, better inventory management, and advanced analytics and reporting capabilities.
Shopify Plus vs. Shopify Basic: Main Differences
By means of going through the information below, you will be able to figure out the main differences between the Shopify Plus account and the Shopify account. Check them out to define which version of Shopify will satisfy your needs best.
Shopify Plus has been created to manage multiple stores, high levels of traffic, large product catalogs, countless flash sales, innumerable marketing campaigns, and numerous transaction fees. Therefore, it might be more suitable for larger businesses (or businesses that rapidly grow).
Unlike the basic version of Spotify, Spotify Plus offers a more extensive range of exclusive apps and tools for the customization of an online store (especially when it comes to the storefront and checkout process). In other words, an advanced version of Shopify will help you to match your individual needs more precisely (for instance, Shopify Plus might help you to track custom events, create custom reports, and organize custom dashboards effortlessly).
With the help of Shopify Plus, you will be able to take advantage of multi-currency Shopify payments and multi-language setups in your online store. This way, it will be easier for you to expand globally and, therefore, reach the world market easier.
One of the greatest benefits of Shopify Plus (if compared to the basic version of Spotify) is that it offers a bundle of advanced automation features, such as custom scripting. With their help, it becomes easier to automate certain business processes and workflows.
Last but not least, it is also worth mentioning that there is a significant difference in the pricing of the two Shopify plans. Naturally, Shopify Plus is substantially more expensive than the basic version of Shopify. At the same time, however, the price tag of Shopify Plus might be more reasonable when paying attention to all the advantages it offers, starting from unlimited staff accounts and ending with detailed retail sales reports.
It is also essential to mention that Shopify Plus customers receive priority support and dedicated account management. With an advanced version of Spotify, you will be able to work with a merchant success manager in terms of a special merchant success program.
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All in all, both versions of Shopify (namely, Shopify and Shopify Plus) are exceptionally advantageous for those who would like to create and run a successful eCommerce store. So, it is only up to you to decide which one will fit your business needs best. No matter whether you choose Shopify or Shopify Plus, we are sure you will be left satisfied!
If you are still not sure whether to choose Shopify or Shopify Plus, how about trying out the basic option and then switching to a more advanced one? This way, you will be able to get acquainted with Shopify without overpaying for Shopify Plus.