Email marketing has always been one of the most effective methods of business advertising. With its help, it is possible to remind existing customers about your brand, send special offers, connect with leads, increase interest, and convert them into customers someday.
And even though many companies use email marketing for their successful promotion, a lot of them have no idea how to avoid the spam folder. In today’s article, we would like to explain why exactly your letters may seem like spam and how to make sure they will be delivered directly to the recipient. Learn more together with IntlTech creative team!
What is email marketing, and what is it used for?
Before diving into the actual theme of our blog post, let us remind you what email marketing is. It is a type of direct marketing aimed at promoting the services and products of the company. It is one of the most effective ways to keep people up to date about all important processes and renovations in one’s business.
This method is a combination of various goals – awareness increase, lead generation, customers relationship building, raise in engaging, and many others. And it is not strange at all that emailing became so popular because 99% of people check their email address daily; moreover, unlike any social media channel, your email list will always be with you, so you cannot disappear suddenly from your clients’ listings.
And, of course, the ROI from the email marketing campaign is usually approximately 4400%. It’s fascinating because there is no other method that can lead to such breathtaking results! So think again before saying emailing is useless and not effective; numbers are speaking for themselves.
Why are my emails going to spam?
As with any type of problem, it is crucial to know its reasons in order to solve them. The same rule works in marketing emails – if people don’t react to your letters, you need to understand why it may happen before searching for the solution. Of course, the list of possible reasons is very long, but now we would like to have a closer look at the most common ones; maybe, you’ll see something familiar among them.
- There is unclear authentication. If there are strange symbols, numbers, or random words in the name of your email address, people won’t understand who sent the letter and may place you in the trash bin. The same with spam filters – if you don’t look like a reliable source, they can easily move you to the spam folder;
- Spam trigger words in your emails and deceptive subject lines. Those are words and symbols that are considered spamming tactics. It includes such things as all capital letters, too many exclamation marks, emojis (sometimes, using a few could be okay, but be careful with that). Misspelled words and poor grammar in the subject line can trigger spam filters as well;
- An email contains links to shady, not reliable websites. As the main task of the filter is to protect recipients from troubles, all links are always carefully checked. For example, if the destination URL doesn’t match with the display URL, you will be blocked because this tactic is commonly used by spammers. Make sure all links are reliable before sending the email;
- There are too many images. Or not enough text compared to the number of pictures. Do not use images as a replacement for text. An optimal number of photos is 1-2 per email. The same situation with attachments – if they are too much, the letter will be marked as spam;
- The recipient marked you as spam. This may happen if you send too many letters, try to contact a person too many times, and your overall behavior can be described as annoying. Be careful with choosing which people should be added to your email listings, make sure they are related or interested in your products/services, and don’t conduct email campaigns too often (once a week is more than perfect; ideally – every other week).
How do I avoid spam filters with my emails?
When an email marketing campaign is put together, every detail matters for positive statistics and outstanding results. And if all the letters go to spam, it won’t be as successful as it was initially planned. However, there are some methods that can be helpful for avoiding spam filters. Use those, and you’ll notice the difference in no time!
- Ask subscribers to whitelist your email address. If your campaigns are aimed at attracting already existing customers, tell them to add your email to their contacts or the list of safe senders. You may add the instructions on how to do this to the first welcome email you send to the user;
- Cooperate with reliable email service providers. Those evaluate a sender reputation based on the trustworthiness of their IP address, help avoid common spam triggers, and make sure recipients get the letters;
- Do not forget about email proofreading. In case there are a lot of orthographic and grammar mistakes, silly typos, and sentences are written poorly, it may be a red flag for spam filters, and your email can be sent to the spam folder. Check everything twice before starting the campaign;
- Do not use spammy words in the subject line. We’ve already talked about this topic in more detail in the previous paragraph, but it is still better to remind you about this important factor;
- Make a mailing program regular. People in your mail listings may forget about your business if you send them letters once per month or two; they can unsubscribe or even add you to spam listing because you seem unfamiliar.
The bottom line
Email marketing is something almost every business uses in their work on a daily basis. That’s why it is crucial to know how to avoid a spam filter and reach recipients in your listing without any trouble.
Use our advice, and do not hesitate to ask the help of professionals if you do not know how to set everything correctly. Email deliverability is an important factor in evaluating the success of the company, so do not waste this source and use all methods available for successful cooperation between you and your subscribers. Good luck!